Should You Become the Face of the Company?

In today’s world, people often base purchasing choices, employment decisions and investment picks on their opinion of an organization’s top leader. Think of Martha Stewart, Steve Jobs or Meg Whitman.

A company’s reputation is closely linked to that of its chief executive officer (CEO), and the credibility of the top banana greatly influences whether people are willing to trust an organization, support it through a crisis or pay a premium for its products and services.

Regardless of a company’s size or complexity, the person in charge sets the style and tone, embodies the brand, and becomes its public face. Employees, customers and the media all watch the CEO for insights into the corporation’s culture, integrity and brand value.

Leadership branding means that the leader has a recognizable public persona.

Branding a person involves positioning the person through actions, statements and values and may involve:

  • Media strategies that present the executive as a credible spokesperson, able to provide insight and commentary to reporters who cover his or her industry or influence his or her markets
  • Public speaking that reaches targeted audiences through keynotes, panels, town hall meetings, trade shows or executive conferences
  • Cause marketing that builds brand loyalty and demonstrates corporate citizenship.
  • Thought leadership whereby the CEO influences the industry or community with visionary ideas or strongly held positions
  • Published articles, reports, op-eds and books in either printed or online media

A leader’s reputation is an essential component of a company’s overall branding strategy.

The CEO’s reputation needs to be crafted, honed and sustained over the long term.

Cheap Accounting Services = Cheap Attitude

Too often does our firm come across small business owners who want to save as much money as they can by consulting their neighborhood accountant or tax preparer to take care of their Accounting and Tax services in a days worth of time. They assume that these “professionals” know exactly what they’re doing and are good at it based on the nice sign outside their office. They have not checked their credentials, made sure they are complying with the law, and most importantly the efficiency of their work. 99% of the time, the small amount that these business owners are paying truly reflects in the quality of the work performed. Think about it this way, would you rather purchase a cheap refrigerator that you will have to keep fixing and will give out in a few years, or would you prefer a reasonably priced refrigerator that will last 15-20 years longer? If you are being cheap about keeping your financials in order, you are cheap about the future of your business and are impeding it from growth.

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How to Increase Capital by Obtaining a Loan

Whether you are just starting up or have an established business with tight slow cash flow, you will turn to banks in hopes of obtaining a line of credit. Unfortunately, we have all learned that when you are not in search of extra credit, calls from bankers keep coming in, yet when you are in need of credit, these banks and credit card providers are hard to find. Are you wondering why this is? Do you feel that it is so easy for other people to get a loan and for some reason it just won’t work for you? Here are a few tips to turn that “no” into a “yes”.

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